What a tracking audit actually finds, and why it pays for itself
A tracking audit sounds abstract until you see one. In practice it is a systematic check of every tag, event and data flow on your site, ending in a plain-English list of what is broken, what it is costing you, and what to do about it. Here is what a proper one covers.
What a good audit checks
- Google Tag Manager: what containers and tags exist, what is live, paused, stale or firing twice.
- GA4: whether purchases and key events arrive, with correct value, transaction ID and items.
- Google Ads: conversion actions, enhanced conversions, the base tag and funnel events.
- Meta: Pixel and Conversions API, deduplication and event match quality.
- Consent: whether your banner actually controls tags, and whether consent mode is configured.
- Ecommerce platform specifics, such as Shopify web pixels or a WooCommerce data layer.
- Data quality: transaction IDs, currency, value and the item data your reports and audiences depend on.
What you get back
Not a 60-page PDF nobody reads. A clear scorecard of what passes, what needs attention and what is broken, each explained in plain English with the impact spelled out, and a fixed quote to fix it. You finish knowing exactly where you stand and what it would take to put right.
Start with the free 10-second check
Before a full audit, our free scan shows you what is firing on your live site right now. Drop in your URL, no signup.
Check my tracking freeWhy it pays for itself
If you spend anything on Google or Meta ads, you are making budget decisions from your tracking numbers every week. When those numbers are wrong, you pause winners, scale losers, and let the platforms optimise towards the wrong people. Fixing the measurement usually pays for itself quickly, because every future decision is made on real data instead of a distorted picture.
The audit comes off the build
If you decide to have the fixes done, the cost of the audit comes off the price of the rebuild. So the audit is a low-risk way to find out exactly what is wrong, with no obligation to go further.
See what an audit covers and what it costs
Fixed-price audits, credited in full against any build. No retainer, no lock-in.
See how it works & pricingRelated reading
7 signs your tracking is broken See the tracking scorecard Audit & rebuild pricing How access worksDatahound are analytics and ad-tracking specialists. We audit and fix broken GA4, Google Ads, Meta CAPI and server-side tracking for ecommerce and lead-gen businesses. See pricing · Free tracking check · datahound.agency
Common questions
How long does a tracking audit take?
A focused audit is quick to turn around because most of it is inspecting your live setup directly. You get a plain-English findings document and a fixed quote, not a drawn-out engagement.
Do I need to give you access to my accounts?
For a full audit, view-only access to the relevant platforms is enough to see how things are set up. You never share passwords, and access is revocable in one click. The free URL check needs nothing at all.
Is the audit worth it if my ad spend is small?
If you spend anything on ads, decisions made on wrong numbers still waste a share of it. The audit is priced so it pays back quickly, and it comes off the build if you go ahead.