The tracking experts · every channel

Your tracking is leaking money. We plug it.

We fix broken GA4Google Analytics 4, Google's tool for tracking who visits your site and what they do., GTMGoogle Tag Manager, the control panel that loads and manages all your tracking tags in one place. and server-sideTracking that runs from a secure server, not the browser, so ad blockers and iOS privacy can't strip your data. tracking so every sale, form, call and signup gets counted, across Google, Meta, TikTok and every ad platform. Days, not months.

Free · No signup · Takes 10 seconds · No card needed

No tracking at all yet? We set you up from scratch with Express

See what a fix costs & pricing
Founder-led. Every audit run personally, not farmed out. Money-back guarantee on every audit.
What you actually get

Not a vague "your setup needs work". A real report.

Every audit comes back like this: exactly what's leaking, what it's costing, and one fixed quote to put it right. Here's what lands in your inbox.

Illustrative example. Your report shows your real issues, in your own numbers.

The stakes

Getting tracking right is worth tens of thousands.

Broken tracking doesn't throw an error. It quietly feeds your ad platforms bad data, so they optimise toward the wrong people and you never see the sales and leads walking out the door.

20-40%
of your conversions never get recorded
in a typical broken or half-built setup
~25%
of visitors allow browser tracking
iOS and cookie blocks hide the other 3 in 4. Only server-side (CAPI) sees them
10-20%+
of lost sales won back
with enhanced conversions and server-side tracking
£1,000s/mo
of ad budget spent on bad data
platforms bid to reach the wrong people
Spend £20k a month and lose 30% of your signal? That's £6,000 every month your ad platforms are optimising blind. A proper setup usually pays for itself in weeks, then keeps paying.
Who it's for

Built for how you make money.

Same broken tracking, different symptoms. Whether you sell online, generate leads, or run an agency for clients who do, we make sure every sale, form, call and signup is counted and fed back to your ad platforms.

Ecommerce

Shopify, WooCommerce and custom stores. We make every purchase, add-to-cart and checkout fire once, with the right value, to every ad platform and GA4.

  • Accurate purchase and revenue tracking, deduplicated
  • Clean Shopify or WooCommerce data layer
  • Meta, TikTok and Google CAPI with full product data
  • ROAS your platforms can actually optimise toward
Check my store's tracking free

Lead generation

Service, B2B, local and high-ticket. We track every form submission, phone call and booking, then feed them back to your ad platforms as real conversions.

  • Form, phone call and booking tracking
  • Offline and CRM conversion imports (HubSpot, Salesforce and more)
  • Enhanced conversions for leads, not just clicks
  • True cost per qualified lead, not cost per form fill
Check my lead tracking free

Agencies

White-label. We do the technical tracking under your brand, so you can offer expert GA4, server-side and CAPI work without hiring a specialist.

  • Reports branded as yours, we stay invisible
  • Wholesale rates, you keep the margin
  • We never contact your client
  • A new high-margin line for every client
See white-label for agencies

Retail, Shopify & DTC, trades & local services, professional & financial firms, clinics, gyms, SaaS, hospitality and more. Not sure you fit? Just ask.

How it works

Four steps. You barely lift a finger.

No calls to sit through, no jargon to learn, no code for you to write. Start with the audit, approve the fix, and we do the rest.

STEP 1

Start your audit

Pop in your domain and a couple of details. £149, guaranteed, and it comes off any build.

STEP 2

Get your report & quote

A plain-English report of every leak, plus a fixed quote for the fix. No obligation.

STEP 3

Approve and grant access

Happy to go ahead? Grant access from one secure checklist. Revoke any time.

STEP 4

We fix everything

Clean data layer, accurate conversions across every channel. Tracking properly in days.

What we track

Every channel. Every tag. One team.

If it has a pixel, an API or a tag, we set it up, fix it and keep it firing.

Ad & marketing channels

Google Ads
Meta Ads
TikTok Ads
LinkedIn Ads
Pinterest
Snapchat
Microsoft Ads
aAmazon Ads
GA4
Tag Manager
Shopify
WooCommerce
Klaviyo
HubSpot
Mailchimp
+Many more

Capabilities

Server-side taggingiRuns your tracking from a secure server instead of the browser, so ad blockers and iOS privacy can't strip your data.
Clean data layersiA structured feed of events, views, add-to-carts, purchases, that every tag reads from, so nothing is guessed or missed.
Enhanced conversionsiSecurely sends hashed customer data like email to Google so more sales get matched and counted, even when cookies fail.
Conversions APIsiA direct server-to-server link that sends your sales to Meta, TikTok and LinkedIn, bypassing ad blockers and browser limits.
Consent mode & cookiesiConsent Mode v2 and a cookie banner, so you respect user choices and stay GDPR-friendly while still measuring what you're allowed to.
Call & phone trackingiCounts phone calls from your site as conversions, so call-driven sales get credited to the right ad.
Show 12 more capabilities+
Cross-domain trackingiKeeps a visitor as one person as they move between your domains, like your site to a separate checkout, so the journey isn't split in two.
Offline & CRM importsiFeeds sales that close offline or in your CRM back to the ad platforms, so they optimise on real revenue, not just clicks.
Monitoring & alertsiWe watch your tags around the clock and alert you the moment something breaks, before it costs you.
Purchase & revenue trackingiTracks every purchase with the right value, tax and items, so your ROAS is based on real numbers.Ecom
Form, call & booking trackingiCounts every form submission, phone call and booking as a lead and feeds it back to your ad platforms.Lead
Event deduplicationiMakes sure a sale sent by both the browser pixel and the server is counted once, not twice.
First-party data matchingiUses your own consented customer data to match more conversions, the privacy-safe way ad platforms now rely on.
Subscription & recurringiTracks repeat and subscription revenue properly, so renewals and lifetime value aren't invisible.Ecom
Attribution & UTM trackingiConsistent campaign tags and attribution so you can see which channels and ads actually drive sales.
Account linking checksiWe check the plumbing between your tools, GA4 to Google Ads, Merchant Center, Search Console, and your Meta Pixel to its ad account, so conversions and audiences actually flow where they should.
Custom events & funnelsiTracks the specific actions that matter to you, scroll depth, video plays, key button clicks and each step of your funnel, not just page views.
Merchant Center & feedsiConnects and health-checks your Google Merchant Center product feed so Shopping and Performance Max run on accurate products, prices and stock.Ecom
Don't see your platform, or something you want tracked? A Webflow, Squarespace, custom or headless site, an unusual tool, a specific event no one else counts. If it fires a tag or has an API, we track it. Just ask and we'll tell you straight.
Why trust us with your tracking

No inflated star ratings. Just how we work.

Datahound is new, and we would rather earn your trust than borrow it with reviews you can't check. Here is exactly what you get, and what protects you if it isn't right.

Founder-led, not farmed out

Every audit is run personally, by hand, by the person who built Datahound. No junior account managers, no offshore team touching your data. You deal with the specialist doing the work.

Money-back guarantee

If the audit doesn't find fixable tracking issues worth more than its fee, you pay nothing. We refund it in full. The risk of finding out is entirely on us, not you.

You see the real report

You get a plain-English report of every issue found, why it costs you money, and a fixed quote to put it right. No vague "your setup needs work" then an open-ended bill.

Founding-client offer

Because we're building our track record, early clients get our full attention and a keener price than we'll charge once our calendar fills. In return, if we do great work, we'll ask for an honest review, only after you've seen the results. Never before.

Start your audit →
The cost of broken tracking

It's like flying your ad budget blind.

When conversions don't fire, every platform optimises against bad data. You keep paying for clicks that never get counted, and you scale the wrong campaigns. Here's the gap a clean setup closes.

Check my tracking free

Free · No signup · 10 seconds · No card needed

10–30%
of conversions typically go untracked before a fix
62→99%
match quality we aim for on server-side events
£1,000s
of ad spend re-pointed at what actually converts
Days
to live, not the months an agency retainer takes
Pricing

Two ways to start.

Not sure what's wrong? Start with an audit. Know you just need it set up? Skip the audit and go straight to a fixed-price package, sized to you, from a small-business express setup all the way to enterprise. Either way, no forced retainer.

Option 1 · Something feels off

Start with an audit

from £149 credited to any build

Best if you already have tracking and the numbers look wrong. An advanced, by-hand audit of your live tags and conversions, a plain-English report, and a fixed quote for the fix. Guaranteed: if we don't find fixable issues worth more than the fee, we refund it.

  • £149 for up to 3 platforms
  • £249 for up to 6 platforms
  • £399 for everything, incl. server-side & complex
Start your audit
Option 2 · Skip the audit

Just set me up

from £399 no audit needed

Best if you have little or no tracking, or you just want it built right without a diagnosis first. Pick a fixed-price package sized to you, from a small-business express setup up to enterprise.

  • Express £399 for small businesses
  • Pro & Full Stack as you grow
  • Enterprise for multi-brand & custom
See setup packages
Money-back guarantee £149 comes off your build No forced retainer Secure card payment
Skip the audit · fixed-price setup

Set up right, sized to you.

No audit needed. Pick the scope that fits, from a small business getting started to a large, multi-brand setup. Express is our from-zero starter, so there's nothing to audit. Already had an audit? Your £149 comes off Pro, Full Stack or a custom build.

Start here · from zero

Express

£399

Small business, from zero

  • GA4 set up properly
  • Google Tag Manager container built
  • Consent Mode v2 for UK & EU cookies
  • Your first ad platform's conversions (Google or Meta)
  • Core data layer
  • Plain-English summary of what we did
Guaranteed to work, or we fix it free
Choose Express
Most popular

Pro

£999

A few platforms, done properly

  • Everything in Express
  • Up to 3 core channels (Google, Meta, TikTok or LinkedIn)
  • Enhanced conversions for Google Ads
  • Conversions API / server events for Meta, TikTok, LinkedIn
  • Event deduplication set up right
  • Cross-domain tracking if you need it
Guaranteed to work, or we fix it free
Choose Pro

Full Stack

£1,999

The complete, durable setup

  • Everything in Pro
  • Server-side GTM, first-party & ad-blocker resistant *
  • Call tracking, click-to-call & call events *
  • Offline / CRM conversion import ready
  • Revenue accuracy checked vs your store
  • Priority build
Guaranteed to work, or we fix it free
Choose Full Stack

Enterprise

Let's talk

Big or bespoke

  • Multiple brands or ad accounts
  • High volume & complex setups
  • Custom, headless or unusual platforms
  • White-label available
  • A fixed quote in writing before you start
Same guarantee, at any scale
Talk to us
Guaranteed, and fair. If anything we set up isn't firing correctly, we fix it free. If we genuinely can't get your tracking working, you get your money back. It just depends on you giving us the access we need to do the job.
*
Some tools carry their own subscription. Server-side tracking runs on a server host such as Stape, and call tracking uses a provider such as CallRail. Those are billed by them, not us, and are usually a small monthly cost. We tell you before you buy, and the accounts stay yours.
Custom & headless sites. On some sites the on-page events need your developer to add them from our spec, or we do it with code access. Anything bespoke is quoted in writing before you pay a penny.

Every package is a one-off, no forced retainer. Optional monitoring is £199/mo, add any time.

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FAQ

The usual questions

What does it cost?+

It depends where you're starting. If you already have tracking, begin with an audit: from £149 for up to 3 platforms, £249 for up to 6, or £399 for everything including server-side and complex setups. The audit is credited in full against any build and guaranteed, if we don't find fixable issues worth more than the fee, we refund it. If you have little or no tracking, or you just want it set up, skip the audit and choose a fixed-price package: Express at £399 for small businesses, Pro at £999, Full Stack at £1,999, or a bespoke Enterprise quote for multi-brand and custom work. Optional monitoring is £199 per month. You always see the exact amount before you pay.

Do I have to sign up to a subscription?+

No. Every build is a one-off payment with no forced retainer. The only recurring option is monitoring at £199 per month, and it is completely optional and cancellable whenever you like. Skip it and your build still stands on its own.

What do I actually get from the audit?+

A plain-English report built from your live accounts: a tracking health score, every leak named and roughly costed, a channel-by-channel checklist of what is firing and what is broken, and a prioritised fix plan. If you go ahead with a build, the £149 comes straight off the price.

What if the audit finds nothing wrong?+

That is rare, most "working" setups quietly lose 20 to 40 percent of conversions, but if your tracking is genuinely clean we will tell you honestly rather than invent work. You will still get the full report and score, so you know exactly where you stand.

Do I need to be technical?+

Not at all. You grant access through a simple checklist and we handle every tag, trigger and line of code. You get plain-English updates, not homework.

Which channels and tools do you cover?+

All of them. Google Ads, Meta, TikTok, LinkedIn, Pinterest, Snapchat, Microsoft and Amazon, plus GA4, Google Tag Manager, Shopify, WooCommerce, Klaviyo, HubSpot, server-side tagging and phone-call tracking. It works the same whether you run an online store or generate leads through forms, calls and bookings. If it fires a tag or has an API, we cover it.

How fast is it?+

Most setups go live within a few days of you granting access. Larger server-side builds take a little longer, and we tell you the timing up front.

Is my data and access safe? What about GDPR?+

Yes. You grant access through your own accounts, scoped to only what we need, and you can revoke it in one click at any time. We never take ownership of your properties and never store your passwords. Where we handle personal data we act as your processor under a Data Processing Agreement, and we set up Consent Mode so your tracking respects UK and EU cookie rules.

Will you need my developer?+

On Shopify, WooCommerce and WordPress, usually not, we handle it. On custom or headless sites the on-page tracking events have to be added in your site's code, so either your developer implements them from the clear spec we provide, or we do it if you grant code access. Either way we scope and quote anything custom in writing after the audit, so there are no surprises.

How do I pay?+

Securely through Stripe, by card. On larger builds you can choose to pay a 50 percent deposit to start and the balance on delivery. You will see the exact price before you confirm.

Stop guessing what's working.

Run the free 10-second check on your site and see exactly where your tracking is leaking. Go deeper with a £149 audit only if you want to, credited to any build and guaranteed.

Check my tracking free

Want the numbers first? See packages & pricing.

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