Can one consent setup cover GDPR, PECR and CCPA at once?
If you sell across the UK, EU and US, you are under three different regimes with genuinely different rules. The good news: you do not need three websites. One well-built consent setup can serve the right approach to each visitor.
Why the rules clash
- GDPR / PECR (EU/UK): opt-in. Nothing non-essential fires until the visitor agrees.
- CCPA/CPRA (California): opt-out. You may track by default, but must honour "do not sell or share" and the Global Privacy Control.
Apply opt-in everywhere and you needlessly lose US data; apply opt-out everywhere and you break EU law.
The one-setup answer
A geo-aware consent platform detects the visitor's region and shows the right model: an opt-in banner wired to Consent Mode in Europe, and an opt-out link that respects GPC in California, with sensible defaults elsewhere. One implementation, region-appropriate behaviour. Getting the regional logic and the tag-gating to line up is the fiddly part, and exactly what an audit configures and tests.
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