Last updated: [DATE]. This is a starting template. Have it reviewed by a UK solicitor before you rely on it.
These terms govern the tracking-implementation services provided by [YOUR LEGAL NAME / COMPANY NUMBER] trading as Datahound ("we", "us"), of [REGISTERED ADDRESS], to you, the customer ("you"). You agree to these terms by ticking the box at checkout and by paying for a service. If you are agreeing on behalf of a company, you confirm you are authorised to bind it.
We provide analytics and marketing-tracking setup, audit and configuration services across the platforms described on our website, including but not limited to Google Ads, GA4, Google Tag Manager, Meta, TikTok, LinkedIn, Shopify and server-side tagging. The exact scope is defined by the tier you purchase.
Our tiers and prices are shown on the website and may change from time to time; the price you pay is the price shown at checkout. The Tracking Audit is a paid diagnostic. If you commission a build within 30 days of your audit, the audit fee is credited in full against that build.
Payment is taken securely through Stripe. On the larger tiers you may choose to pay a 50% deposit to begin, with the balance invoiced on delivery and payable within 7 days. Because our work begins promptly and is bespoke, fees are non-refundable once work has started, except where we have failed to deliver the agreed scope. Nothing in these terms affects your statutory rights.
To deliver the service you must grant us the access we request through each platform's own invite system, in a timely manner. Delays in granting access will delay delivery. You remain the owner of all your accounts, properties and data at all times.
You warrant that you have the right and authority to grant that access and to instruct us to configure tracking and process the data involved, including any customer or user data; that doing so complies with your own privacy policy, applicable data-protection law and the terms of the platforms concerned; and that you have obtained any consents required from your users. You are responsible for the lawful basis and notices on your own website.
We configure tracking to industry best practice. We do not guarantee specific commercial outcomes (such as revenue, ROAS or conversion volume), as these depend on factors outside our control. We will tell you honestly what we find and what we have changed.
Where we process personal data on your behalf, we do so as your processor under our Data Processing Agreement, which forms part of these terms. Our handling of your own contact data is described in our Privacy Policy.
Each party will keep the other's confidential information private and use it only to perform or receive the services. Confidential information includes account access, credentials, data, business information, pricing and anything reasonably understood to be confidential. It does not include information that is public through no fault of the receiving party, or that must be disclosed by law. This mutual obligation continues after the engagement ends. If you require a separate signed NDA, we're happy to sign yours or provide ours before work starts.
We maintain professional indemnity insurance and take care to configure tracking to best practice. However, tracking depends on systems outside our control, and you accept the following.
Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited.
On full payment, you own the configuration and tracking implementation deployed in your accounts. We retain ownership of our own methods, templates and tooling, and may use general know-how and anonymised learnings.
You may cancel before work begins for a full refund. Once work has begun, fees for work completed are payable. You can revoke our access to your accounts at any time.
These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
Questions about these terms: hello@datahound.agency.
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