Last updated: 9 August 2026.
These terms govern the tracking-implementation services provided by Datahound ("we", "us"), a business operating in the United Kingdom, to you, the customer ("you"). You agree to these terms by ticking the box at checkout and by paying for a service. If you are agreeing on behalf of a company, you confirm you are authorised to bind it.
We provide analytics and marketing-tracking setup, audit and configuration services across the platforms described on our website, including but not limited to Google Ads, GA4, Google Tag Manager, Meta, TikTok, LinkedIn, Shopify and server-side tagging. The exact scope is defined by the tier you purchase.
Our tiers and prices are shown on the website and may change from time to time; the price you pay is the price shown at checkout. The Tracking Audit is a paid diagnostic. If you commission a build within 30 days of your audit, the audit fee is credited in full against that build.
Payment is taken securely through Stripe. On the larger tiers you may choose to pay a 50% deposit to begin, with the balance invoiced on delivery and payable within 7 days.
Our guarantee. We stand behind our work. If we carry out an audit and do not identify fixable tracking issues worth more than the audit fee, we refund the audit fee in full. For a setup or build, if anything we configure is not firing correctly we will fix it free of charge, and if we genuinely cannot get your tracking working as described, we will refund the fee for that work. This guarantee is conditional on you granting us, in good time, the access we reasonably need to carry out and verify the work. It does not apply where we are prevented from completing or testing the work because access was not provided, or where the issue is caused by a third party or by changes outside our control (see section 8).
Third-party services and subscriptions. Some configurations rely on third-party services that are billed by their providers, not by us, and are not included in our fees. In particular, server-side tracking requires a server-container host (for example Stape) and call tracking requires a call-tracking provider (for example CallRail), each of which charges its own, usually monthly, fee. We will tell you about any such cost before you buy. You contract with and pay those providers directly, you own those accounts, and their charges are not refundable by us.
Except as set out in the guarantee above, and because our work begins promptly and is bespoke, fees are non-refundable once work has started, other than where we have failed to deliver the agreed scope. Nothing in these terms affects your statutory rights.
To deliver the service you must grant us the access we request through each platform's own invite system, in a timely manner. Delays in granting access will delay delivery, and our guarantee in section 3 depends on that access being provided. You remain the owner of all your accounts, properties and data at all times.
On custom, headless or bespoke websites, some on-page tracking events must be added in your website's own code. Where that is the case, either your developer implements them from the specification we provide, or we do so if you give us appropriate code access. Any such bespoke work is scoped and quoted in writing before it begins.
You warrant that you have the right and authority to grant that access and to instruct us to configure tracking and process the data involved, including any customer or user data; that doing so complies with your own privacy policy, applicable data-protection law and the terms of the platforms concerned; and that you have obtained any consents required from your users. You are responsible for the lawful basis and notices on your own website.
We configure tracking to industry best practice. We do not guarantee specific commercial outcomes (such as revenue, ROAS or conversion volume), as these depend on factors outside our control. We will tell you honestly what we find and what we have changed.
Where we process personal data on your behalf, we do so as your processor under our Data Processing Agreement, which forms part of these terms. Our handling of your own contact data is described in our Privacy Policy.
Each party will keep the other's confidential information private and use it only to perform or receive the services. Confidential information includes account access, credentials, data, business information, pricing and anything reasonably understood to be confidential. It does not include information that is public through no fault of the receiving party, or that must be disclosed by law. This mutual obligation continues after the engagement ends. If you require a separate signed NDA, we're happy to sign yours or provide ours before work starts.
We maintain professional indemnity insurance and take care to configure tracking to best practice. However, tracking depends on systems outside our control, and you accept the following.
Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited.
On full payment, you own the configuration and tracking implementation deployed in your accounts. We retain ownership of our own methods, templates and tooling, and may use general know-how and anonymised learnings.
You may cancel before work begins for a full refund. Once work has begun, fees for work completed are payable. You can revoke our access to your accounts at any time.
These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
Questions about these terms: hello@datahound.agency.
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