How much revenue is your broken tracking hiding?
Broken tracking is not just a reporting annoyance. Because modern ad platforms optimise toward the conversions you feed them, bad data actively loses money: it steers spend at the wrong people and hides your real winners. Here is how to size the damage.
Where the money leaks
- Under-reported conversions (the checkout gap, pixel undercounting) mean algorithms bid too low on your best audiences.
- Over-reported conversions (duplicates, firing on every page) push spend toward campaigns that are not working.
- Mis-attribution (paid as organic) hides which channels deserve budget.
- Untracked revenue (renewals, calls) means whole value streams are invisible.
A rough way to size it
Take your monthly ad spend, and the share of conversions you suspect are mis-measured (often 15 to 40% once consent and iOS are in play). Even a conservative slice of that spend being mis-optimised, month after month, usually dwarfs the cost of fixing the tracking. The point is not an exact figure; it is that the leak compounds every month it runs.
The honest answer
You cannot know the number until you measure the gaps, which is the whole point of an audit: it quantifies what is missing or double-counted, so the cost of broken tracking stops being a guess. Start with a free 10-second check.
Want us to check your tracking in 10 seconds?
Pop in your domain and we will show you what is firing, what is not, and where data is leaking. Free, no signup.
Check my tracking freeGet a plain-English audit
We check your live GA4, Google Tag Manager and consent setup by hand and tell you exactly what is wrong. The audit comes off any build.
See how it works & pricingDatahound are analytics and ad-tracking specialists. We fix broken GA4, Google Tag Manager and server-side tracking so every sale, form and call gets counted. Back to datahound.agency · All tracking guides · How to tell if your tracking is set up right